TARNBERG, Germany, Jan. 15, 2009 (Viewpoint) – Among all paper and board grades, tissue has proved to be the one most insensitive to changes in the economic environment of the paper business. Tissue has recorded a continuous global consumption growth rate of roughly 4% per year in recent history, with only slight variation from year to year, but no single year registering a decline. However, in the current situation, with months of financial and economic turmoil that has spread to all continents, many have raised the question: What will be the consequences of the global recession to the tissue business in 2009?
We cannot argue that the global recession does not have any effect on tissue markets and industry. In the United States, where the serious problems with financial institutions and indeed the whole financing system began in September 2008, the effects of weakening tissue demand are now gradually being seen in the marketplace. The average capacity utilization rate in the tissue industry has declined for three consecutive months, and the industry has had to react by taking additional downtime to adjust supply to the new situation. This trend is expected to continue over the next few months.
