Category: Consumer


Tipaton tammikuu iski ravintoloiden myyntiin

Filed Under: Consumer, Olvi by pietrox — Leave a comment
17/04/2009

Suomalaiset raittiuskampanjat purevat erityisesti anniskelumyyntiin. Valviran tilastojen mukaan alkoholin anniskelu väheni tammikuussa yli kahdeksan prosenttia vuoden 2008 tammikuuhun verrattuna. Samalla alkoholin vähittäismyynti kasvoi yli kolmella prosentilla sataprosenttiseksi alkoholiksi muutettuna. Kokonaismyynnin kasvukin oli toista prosenttia. Raittusväki kampanjoi tammikuuta perinteisesti tipattomana kuukautena.

Tammikuu oli synkkä suomalaisille ravintoloille. Talouden alamäki siirtää suomalaisia juomaan entistä enemmän ravintoloiden sijaan kotona.

Tipattoman tammikuun kampanjointi ei purrut tänä vuonna, sillä alkoholijuomien kokonaismyynti kasvoi tammikuussa 1,3 prosenttia vuoden 2008 tammikuuhun verrattuna. Sen sijaan raittiuspiikki puraisi anniskelupaikkoihin. Ravintoloiden myynti sakkasi peräti 8,2 prosentilla. Suomalaisesta alkoholista vain 14,5 prosenttia juotiin tammikuussa anniskelupaikoissa.

Oluiden kokonaismyynti kiihtyi tammikuussa 2,6 prosentilla. Ravintolat eivät tästä hyötyneet, sillä olutpaikoissa kuukausi oli surkea. Takkiin tuli edellisvuoden tammikuuhun verrattuna 11,2 prosenttia.

Viinit maistuvat suomalaisille aiempaa paremmin. Punaviinin juominen lisääntyi tammikuussa 13 ja valkoviinienkin 7,7 prosenttia. Hyöty kasvusta valuu suoraan Alkon laariin, sillä punaviinien anniskelu väheni 6,5 ja valkoviinien 10 prosenttia vuoden takaiseen verrattuna.

Perinteisten maustamattomien viinojen anniskelu on sekin entistä vahvemmin Alkon bisnestä. Niiden anniskelu laski 3,8 prosenttia, mutta kokonaismyynti kasvoi 0,9 prosenttia.

Sen sijaan perinteisten Alko-vahvuisen long drinkien ja breezereiden myynti kasvaa sekä pitkäripaisissa että ravintoloissa. Niiden anniskelu lisääntyi 6,2 ja vähittäismyynti 9 prosenttia. Peräti joka toinen lonkero tai alco pop juodaan ravintoloissa.

Anniskelun osuus myydyistä litroista (%) eri juomaryhmissä tammikuussa 2009

Cognag, brandy          4,3
Maustamaton viina       7,1
Valkoviini              7,4
Punaviini               8,5
Viski                  11,8
Olut                   18,3
Siideri                18,9
Long drink + alco pop  50,1

Kaikki yhteensä
- litroina             17,1
- 100 % alkoholina     14,5

via Viisi Tähteä – Tipaton tammikuu iski ravintoloiden myyntiin.

Valviran tilastot -> linkki

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Estonia: A. Le Coq claims to lead in market share

Filed Under: Consumer, Olvi by pietrox — Leave a comment
02/02/2009

In the opinion of the Estonian beverages maker A. Le Coq the company passed its main rival, Saku Olletehas, in terms of market share in November and December.

Tarmo Noop, CEO of the company, told BNS that the headway was marginal and that calculated for the whole year Saku was still ahead of A. Le Coq in terms of market share.
According to AC Nielsen the best sold brand of beer in retail sales last year was A. Le Coq Premium bottled by the A. Le Coq brewery.

Market share of the Premium was nearly half as high as that of Saku Originaal in October and November. In all the market share of Premium was nearly 13 percent of the beer market.

Saku stopped providing sales figures to the brewers` association last January.
The owner of Saku Olletehas is the Danish brewer Carlsberg, while A. Le Coq belongs to Finland`s Olvi.

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Estonian retail sales down by 9 pct in December

Filed Under: Consumer, Olvi by pietrox — Leave a comment
30/01/2009

In December 2008 compared to December of the previous year the retail sales of goods of retail trade enterprises decreased 9 pct at constant prices, Estonian Statistics announced.

In December, the retail sales of goods of retail trade enterprises were 5.2 billion kroons. Compared to December 2007, the retail sales of goods decreased in most economic activities. The decrease in the retail sales of goods was most influenced by the stores selling manufactured goods, where the retail sales of goods decreased 15% compared to the same month of the previous year. The retail sales in stores selling textiles, clothing and footwear and also the stores selling household goods and appliances, hardware and building materials decreased the most. Only stores selling pharmaceutical goods and cosmetics, the retail sales of which increased 12% during the year, could attain the growth in retail sales compared to the same month of the previous year. The growth in retail sales of pharmaceutical goods was caused by the increase of the value added tax of medicines since 2009.

The price increase of food products that slowed down during the last months of 2008 has not brought along the increase of sales volume in stores selling foodstuffs. The retail sales in stores selling food decreased 4% compared to the previous year. The consumers were still price sensitive and limited their daily expenditures.

In December compared to November, the retail sales in retail trade enterprises increased by a fifth at constant prices. This is a characteristic rise of December, when Christmas marketing is taking place.

In December the revenue from sales of retail trade enterprises was 5.9 billion kroons, out of which retail sales of goods accounted for about 90%. Compared to December 2007, the revenue from sales decreased 7% at current prices. Compared to November 2008, this indicator increased 16%.

According to the preliminary data the retail sales of retail trade enterprises were 55.6 billion kroons in 2008, compared to 2007 the retail sales decreased 4% at constant prices.

Original article

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Caterpillar to Cut 20,000 Jobs as Downturn Worsens

Filed Under: Componenta, Construction, Consumer by pietrox — Leave a comment
26/01/2009

Caterpillar Inc.’s fourth-quarter net income fell 32% on a steep drop in demand at year-end, as the global economic downturn worsened and some customers cancelled orders.

The heavy-machinery maker projected 2009 earnings well below analysts’ estimates and said it would cut 20,000 jobs, or about 18% of its work force, to reflect the lower demand.

[Caterpillar]

Caterpillar is encouraging dealers to cut back on inventories, which has led to order cancellations.

The company’s shares were down 11% to $31.71 in premarket trading, amid the lower-than-expected estimates.

Caterpillar said it expects 2009 earnings of $2.50 a share on revenue of $36 billion to $46 billion. Analysts were expecting earnings of $4.27 a share on revenue of $47.27 billion.

Chief Executive Jim Owens said the company saw booming demand in the first three quarters, but “then we were whipsawed in the fourth quarter as key industries were hit by a rapidly deteriorating global economy and plunging commodity prices.” View full article »

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Beverage outlook weakens in the Baltic countries

Filed Under: Consumer, Olvi by pietrox — Leave a comment
16/01/2009

The Estonian beverage house Saku Olletehas said on Thursday it will cut 16 jobs and apply part-time work and partially paid leave in its production department from Jan. 26 to March 31.

“We believe that these changes in the organization will allow Saku to better adapt itself to the changing market situation, which is affected mainly by the economic decline and the increase in excise duty in Estonia,” Saku’s CEO Veli Pekka Tennila said. Tennila added that five former employees of Saku have taken up jobs with the company’s help with PowerWave AS, a cooperation partner of Saku. Carlsberg, the owner of Saku Olletehas, announced on Thursday that it will lay off at least 270 employees in Denmark, Norway and the Baltic states in the course of restructuring.’

Carlsberg said that in the Baltic countries it was responding to decreased sales figures with a sped-up restructuring plan, as a result of which the number of employees will be reduced by 124 in addition to the 80 cuts announced in October. The layoffs will take place during the first quarter of the year. (Reuters)

It seems that beverages are more exposed to worse economic conditions as one might think. We expect also Olvi’s profitability to be affected (sales mix to worsen). So far A Le Coq’s beer volumes have been increasing, even though the aggregate sales have been declining
in Estonia.

*Negative news for Olvi

More info: Carlsberg’s announcement

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Tiimari’s sales inline with estimates in 2008

Filed Under: Consumer, Tiimari by pietrox — Leave a comment
15/01/2009

Tiimari Group’s sales were 15.9 million euro in December 2008 up by 3 per cent on the corresponding month previous year. The whole year 2008 sales were 85.0 million euro up by 14 per cent.
Tiimari’s investments in the new market areas resulted in sales increase in Sweden, Poland, Russia and Lithuania. Gallerix sales are consolidated in 2007 figures for November and December only due to the acquisition in 2007. The Tiimore business has been reorganized and realigned during the year 2008. The sales information may change when the final annual closing is done. (Stock Exchange release, during trade)

Our estimate for FY08 sales were EUR 86.3m and thus Tiimari’s figures did not provide surprises and focus is now in profitability in the Q4’08 report. We expect significant profit improvement from last year and the whole year’s result would still be in the red. Our recommendation sustains.
*Neutral news for Tiimari

Source: stock exchange release

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RISI ECONOMISTS: Will recession cut tissue consumption growth?

Filed Under: Consumer, Forest, PKC Group, Tiimari by pietrox — Leave a comment
15/01/2009

TARNBERG, Germany, Jan. 15, 2009 (Viewpoint) – Among all paper and board grades, tissue has proved to be the one most insensitive to changes in the economic environment of the paper business. Tissue has recorded a continuous global consumption growth rate of roughly 4% per year in recent history, with only slight variation from year to year, but no single year registering a decline. However, in the current situation, with months of financial and economic turmoil that has spread to all continents, many have raised the question: What will be the consequences of the global recession to the tissue business in 2009?

We cannot argue that the global recession does not have any effect on tissue markets and industry. In the United States, where the serious problems with financial institutions and indeed the whole financing system began in September 2008, the effects of weakening tissue demand are now gradually being seen in the marketplace. The average capacity utilization rate in the tissue industry has declined for three consecutive months, and the industry has had to react by taking additional downtime to adjust supply to the new situation. This trend is expected to continue over the next few months.

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A.Le Coq Premium – the most sold beer brand in Estonia in 2008

Filed Under: Consumer, Olvi by pietrox — Leave a comment
13/01/2009

According to AC Nielsen research company A.Le Coq Premium is the best selling beer brand in retail trade, clearly outracing other competing beer brands since the beginning of 2008.

According to research conducted by AC Nielsen on consumer preferences in October and November the market share of A.Le Coq Premium in retail trade has enjoyed the leader position since the beginning of 2008 and the distance between A.Le Coq Premium and the second brand – Saku Original – has gradually increased. In terms of sales in October and November the market share of A.Le Coq Premium is almost half as much as that of Saku Original.

In October and November A.Le Coq Premium saw a 15% increase as compared to the situation a year ago, thus achieving a firm leader position and reaching a market share of approximately 13% on the retail trade beer market.

According to Tarmo Noop, Head of A. Le Coq, A.Le Coq Premium is of the largest share in the total A. Le Coq beer portfolio, forming 35% of the total sales of beer of the company. “As compared to the sales results of 2007, the volume of sales litres of Premium has increased a bit, which we consider a very good result taking account of the present economic situation and the general reduction trend on the beer market,” said Noop. He continued: “We uphold the constant development of Premium and contribute a lot both to marketing as well as package innovation.” According to Noop, this year the company also plans innovations with regard to their number one brand – Premium.

The total sales of the company in 2008 was 125.17 mln litres, and the segment which has increased in volume is A. Le Coq beers and ciders. The sales of other segments have remained the same or decreased to some extent as compared to sales in 2007. According to Noop the reason for the decrease in sales is the general reduction in consumption and the bad weather that we had in summer.

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A. Le Coq beer sales on the increase despite market decline

Filed Under: Consumer, Olvi by pietrox — Leave a comment
16/12/2008

In the first 11 months of this year A. Le Coq beer sales exceeded last year’s result by over 300,000 litres despite the general market recession trend. At the same time, the 11-month analysis of the alcohol excise duty proceeds compiled by the Estonian Breweries Association indicates a general beer sales decrease of 6%. Despite the beer market decline, A. Le Coq predicts stability for high-quality beers coupled with an even faster drop in sales of strong beers.

According to Tarmo Noop, Director of A. Le Coq, the beer sales volume increase after a considerable price hike and in the context of the general market decline trend is truly a remarkable result. “Maintaining a stable sales level in the current economic situation is a form of art and even the smallest of rises are very pleasing indeed,” said Noop. He added that, in view of the overall beer sales volume decrease, A. Le Coq’s sales volume increase in excess of 300,000 litres over last year is highly commendable. “We have actually increased our market share and will try to continue doing so,” Noop expressed optimism.

According to Noop, the beer market recession trend has been predictable from the beginning of this year. “I believed that the market would decrease by about 5% and the excise duty proceeds analysis and other summaries indicate approximately the same percentage,” added Noop.

Noop pointed out that the strong beer production decline trend will continue and the Premium beer share will grow. “Although the beer prices have been raised and consumers are now more budget-oriented, they do value high-quality beer and do not want to cut corners in this respect,” remarked Noop. “The increased market share of A. Le Coq Premium is a litmus test of consumers’ quality preferences,” concluded Noop. AC Nielsen’s data shows that as of the end of September, A.Le Coq Premium enjoyed a retail trade share of over 13% and was thus the market leader.

Noop added that the falling trend concerns ciders and other light alcoholic beverages, too. “The decline of the light alcoholic beverage and beer sales will probably continue, which is why it is even more important now to constantly invest in product research and development,” stressed Noop. He believes that one of the causes of the dropping light alcoholic beverage sales is the 30% excise duty raise implemented in 2008. “Tallinn is the fourth most expensive beer city in Europe and so both the city residents and tourists are forced to consume less beer,” Noop admitted.

Source: http://www.alecoq.ee/eng/life/news/?newsID=2340

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