In the opinion of the Estonian beverages maker A. Le Coq the company passed its main rival, Saku Olletehas, in terms of market share in November and December.

Tarmo Noop, CEO of the company, told BNS that the headway was marginal and that calculated for the whole year Saku was still ahead of A. Le Coq in terms of market share.
According to AC Nielsen the best sold brand of beer in retail sales last year was A. Le Coq Premium bottled by the A. Le Coq brewery.

Market share of the Premium was nearly half as high as that of Saku Originaal in October and November. In all the market share of Premium was nearly 13 percent of the beer market.

Saku stopped providing sales figures to the brewers` association last January.
The owner of Saku Olletehas is the Danish brewer Carlsberg, while A. Le Coq belongs to Finland`s Olvi.

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