According to AC Nielsen research company A.Le Coq Premium is the best selling beer brand in retail trade, clearly outracing other competing beer brands since the beginning of 2008.

According to research conducted by AC Nielsen on consumer preferences in October and November the market share of A.Le Coq Premium in retail trade has enjoyed the leader position since the beginning of 2008 and the distance between A.Le Coq Premium and the second brand – Saku Original – has gradually increased. In terms of sales in October and November the market share of A.Le Coq Premium is almost half as much as that of Saku Original.

In October and November A.Le Coq Premium saw a 15% increase as compared to the situation a year ago, thus achieving a firm leader position and reaching a market share of approximately 13% on the retail trade beer market.

According to Tarmo Noop, Head of A. Le Coq, A.Le Coq Premium is of the largest share in the total A. Le Coq beer portfolio, forming 35% of the total sales of beer of the company. “As compared to the sales results of 2007, the volume of sales litres of Premium has increased a bit, which we consider a very good result taking account of the present economic situation and the general reduction trend on the beer market,” said Noop. He continued: “We uphold the constant development of Premium and contribute a lot both to marketing as well as package innovation.” According to Noop, this year the company also plans innovations with regard to their number one brand – Premium.

The total sales of the company in 2008 was 125.17 mln litres, and the segment which has increased in volume is A. Le Coq beers and ciders. The sales of other segments have remained the same or decreased to some extent as compared to sales in 2007. According to Noop the reason for the decrease in sales is the general reduction in consumption and the bad weather that we had in summer.

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